Good hair day, Everyday.
Hydration plus oils equals strength.
The coily curl strand is flat like a ribbon that twists, turns, and zig zags. This shape makes curls more fragile at every turning point, and less able to absorb moisture. We keep hydration sealed in every strand of hair, so your curls remain flexible, supple, and strong.
Deep moisture plus nourishment equals manageablitiy.
The tight curl strand twists into small ringlets. With natural fullness, this curl never lacks for volume—but requires conscious care. The tighter the curl, the more difficult it is for oil from the scalp to travel the length of the strand and moisturize. Hair loses moisture, and frizz and tangling follow.
Volume plus hydration equals lift.
The loose curl strand ripples with lazy waves. Never predictable, its shape varies from curl to curl, and is often flatter at the crown. Our ingredients nourish deeply to boost curls’ natural curves.
Never weighed down, curls are full and voluminous, with boundless body and inner strength.